The business has a strong presence in australia, new zealand, united kingdom, singapore, malaysia and hong kong. The just group's brands include smiggle, peter alexander, just jeans, jay jays, … It was founded in melbourne by stephen meurs and peter pausewang in 2003 and acquired by the just group in july 2007.

Smiggle was established in 2003 in melbourne australia, originally opening 20 concept stores around the country. By 2007, smiggle had joined the just group †which was then owned by premier … Smiggle joined the just group in august 2007 and has not looked back since! In 2008 smiggle jumped the seas and opened its first international store in new zealand. It was founded in melbourne by stephen meurs and peter pausewang in 2003 and acquired by the just group in july 2007. As of february 2016, the chain has stores located across australia (135), new … In september 2024, smiggle began collaboration with the sonic the hedgehog series, announcing a line of backpacks, stationery and electronics.

It was founded in melbourne by stephen meurs and peter pausewang in 2003 and acquired by the just group in july 2007. As of february 2016, the chain has stores located across australia (135), new … In september 2024, smiggle began collaboration with the sonic the hedgehog series, announcing a line of backpacks, stationery and electronics. These merchandise were released in australia, new … Shop the official smiggle outlet new zealand †bags, water bottles, watch, headphones and advent calendars exclusive discounts secure delivery