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Present five major themes using a clear and compelling customer-value approach. The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing … Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.
To help students understand how to create value and build customer relationships, kotler and armstrong present fundamental marketing information within an innovative customer-value framework. To help students understand how to create value and build customer relationships, kotler and armstrong present fundamental marketing information within an innovative customer-value framework. To help students understand how to create value and build customer relationships, kotler and armstrong present fundamental marketing information within an innovative customer-value framework.